This Merdeka season, EON invites Malaysians to pause, reflect and celebrate extraordinary individuals through Wira Kita, a nationwide campaign running from 3 August to 12 September 2026. 

The Wira Kita journey will travel across six EON showrooms nationwide, bringing inspiring stories to communities. The campaign begins at Hyundai Bayan Lepas, Penang, on 8 August 2026, before making its way to selected EON showrooms in Alor Setar, Larkin, Kota Kinabalu, Kuching and Damansara. 

Each stop will feature a different Malaysian personality whose journey embodies courage, perseverance and passion. Visitors can look forward to engaging storytelling sessions, meet-and-greet opportunities, test drive experiences and family friendly activities. 

Those who book a vehicle during the campaign period will also receive two complimentary tickets to TERBANG, an inspiring Malaysian film premiering in cinemas this September that celebrates courage, hope and the spirit of pursuing one’s dreams – perfectly complementing the values behind Wira Kita. 

For more than four decades, EON Berhad has been part of Malaysia’s journey, connecting generations through mobility and growing alongside the nation. As the company continues to evolve into a customer-centric mobility partner, it believes that meaningful connections are created not only through the vehicles people drive, but through the experiences and conversations that bring communities together. 

That belief is reflected in EON’s brand promise, Passion Drives Possibilities. 

EON Berhad invites all Malaysians to join us in recognising the heroes among us and to celebrate the values that unite us as Malaysians.