Our
Journey
From our founding in 1984 to the digitalisation initiatives we are driving today, EON has continuously evolved to met the challenges of an ever-changing industrty. Through every milestone, we have built a legacy of resillience, innovation, and a steadfast commitment to customer-centricity.
Guided by a strong professional mindset and a spirit of bold creativity, we are committed to drive more connected experiences that simplify the way people move.
At EON, we are your local hero, leading the future of mobility.
1984
Incorporated to manage the sales, distribution and servicing of Proton cars in Malaysia
1990
Entered Bursa Malaysia & rebranded with a new logo in conjunction
1998
Celebrated 1 million units of PROTON cars sold since establishment.
2001-2003
Diversification of brand portfolio: Volkswagen, Mitsubishi, Audi.
2010-2012
Acquired by HICOM Holdings Berhad and EON’s Proton business reorganization.
2013
Venture into leasing business.
2020
EON returns to selling Proton vehicles, takes over nine dealerships from Proton Edar.
EON launched a new logo, reflecting it’s refreshed brand identity.
2022
Established a joint venture with Petromin to launch Petromin Express.
2023
Appointed as an official dealer for PROTON New Energy Technology (PRO-NET). Strategic investment in Carro’s Genie Malaysia.
2024
Celebrating 40 years of EON.
2025 – onwards
Strengthening of EON’s Integrated mobility network. Expansion of retail network with Proton e.MAS & Launch of Tras.
