KUALA LUMPUR, 6 February 2026 — EON Berhad, one of Malaysia’s leading automotive retail groups, today announced the launch of its festive showroom event, “Gong Xi Eid with EON” held in conjunction with Chinese New Year and the Holy month of Ramadan.  

Running from 6 to 8 February, the three-day event will take place across all EON outlets nationwide and selected malls. The event is designed as a limited-time nationwide stock clearance, offering customers exceptional deals on EON’s multi-brand vehicle line up with discounts of up to RM58,000 on selected models. These offers present an ideal opportunity for customers to upgrade, replace or purchase their first vehicle with confidence and peace of mind.  

Members of the public are invited to experience EON’s multi-brand vehicle portfolio through test drives. Customers who complete a test drive will be eligible to redeem gifts, including Hot Wheels collectible cars, festive hampers and selected vouchers, subject to availability, as part of EON’s ongoing customer appreciation initiatives.  

To enhance accessibility, EON is also offering a special booking fee of RM88, allowing customers to secure their preferred vehicle during the campaign period. All eligible bookings will also be entitled to a lucky draw gift, adding a rewarding touch to the purchase experience.  

Coinciding with the launch of the “Gong Xi Eid with EON” nationwide event on 6 February 2026, EON Berhad also hosted the prize-giving ceremony for its previously concluded EON Dream Car Giveaway 2025, marking a meaningful milestone for one of its valued customers.   

Nuurul Adibah Binti Mansor, was selected as the grand prize winner and drove home a Mitsubishi Xpander Plus. Nuurul booked her vehicle during the EON & Sahabat Autofest 2025 campaign period from August to December 2025. The grand prize entitled the winner to a Dream Car worth RM100,000, to be utilised towards her next vehicle purchase, fully sponsored by EON.  

Ms Nurul’s winning journey began unexpectedly during a family outing to Proton EON showroom located in Kota Bahru. “This win came as a complete surprise to me. I am truly thankful to EON Berhad for turning an ordinary day into an unforgettable moment and for supporting my next vehicle purchase,” said Nurul.  

Commenting on the campaign, Akkbar Danial, CEO of EON, said “The EON Dream Car Giveaway 2025 demonstrates how we continually enhance the shopping experience for our customers. We look forward to bringing more exciting experiences and meaningful rewards to our customers in the future” he added.  

Gong Xi Eid with EON underscores the continued focus on customer-centric experiences, festive value and long-term relationships built on trust and service excellence.  

Customers can walk-in any EON showroom nationwide from 6 to 8 February from 9am to 5pm or visit selected malls from 10am to 10pm to enjoy festive savings and to experience the EON difference.  

For more information, visit www.eon.com.my or follow our social media channels to stay updated. 

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